Twitter Scavenger Hunt: Pirate Pride Edition

Hi everyone! This week’s assignment was a Twitter scavenger hunt to find and display Pirate Pride. Molly and I worked as a team and got some really unique perspectives on what people love most about Seton Hall. We each took on 5 tweets, all prompting different questions about campus, and Molly even created a video showcasing what she does at WSOU- so cool! What we loved most about this project was that it forced us to think within the realm of a PR professional. Although there is some controversy swirling around the Seton Hall community regarding graduation issues, there is still lots of love for campus as a whole and it was our job to find and display it publicly, just as we would in PR! We also liked that the project looked at all aspects of Seton Hall. Even though some of the tweets were tricky, we ultimately found a new appreciation for some things on campus with the help of our fellow students. Below, you’ll find our completed scavenger hunt, as well as some highlights from the class as a whole. Enjoy and go Pirates!

As Blue Crew Admissions workers, part of our job is to give tours to prospective students on campus both during the week and on weekends for Saturday tours or open houses. During open houses, Blue Crew starts setting up at 6 A.M! Marisa says that seeing campus buzzing with people who are genuinely investing in Seton Hall gives her the motivation to give her best tours- even if the sun hasn’t come out yet!

As students, we spend most of our time studying in the library so having a Dunkin Donuts built in is so nice! Whether we need a caffeine boost, some brain food, or just a spot to step away from our work and hang out for a little, Dunkin’s got it all.

Even though Professor Stetz thinks that social media is an overall positive thing, he fears that it could lead to difficulty in communicating person-to-person.

Sometimes people our age get a lot of grief over relying too much on social media for news, but that’s not always a bad thing! Laura gets most of her news from theSkimm, a blog that compiles the biggest news stories and emails them in subscribers in a newsletter each morning. She says it makes it easy to keep up with what’s going on.

Rob is a junior in the PT program. His 3 years at Seton Hall have challenged him academically and he can’t wait to start grad school next year and begin the exciting research he’s heard about from upperclassmen.

This was taken right before it started to snow this morning. South Orange really is beautiful!

This was a great find by Molly. I can’t wait to check it out!

Seton Hall has the most loyal fans!

Did you know there are over 130 clubs and organizations on campus! There’s truly something for everyone to get involved in.

WSOU consistently gets praise for being one of the best college radio stations in the country but seeing all of these bands that have visited makes them that much cooler!

 

Here are just a few of our classmates tweets that we thought were interesting.

 

And last, but not least, Molly’s awesome video from her radio segment!

 

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Collaborative Journalism

Collaborative journalism is the practice of a group of journalists, either made up of individuals or organizations, coming together to report on a story. One of the practices that I found most interesting in collaborative journalism took more of a PR spin, and was started by Edelman PR. The concept of their collaborative newsroom is extremely smart because it takes skills that PR professionals already do, such as following trends, creating stories, and getting attention for our client, but allows us to get ahead of the curve and start the conversation about it. Working in this way with both journalists and the public forms an all around better relationship with them, which leads to them being more receptive of your message and having more trust in your brand.

Of course, collaborating can’t always lead to positive results. Often, a customer can have a bad experience or a random web user can stumble upon your message and oppose it. In dealing with this, it’s important to take a step back and remember the skills you’ve learned, rather than quickly deleting the comment or shutting it down completely. Experts advise to analyze what is worth responding to and what is simply “trolling.” If the comment regards an actual issue the person is having with a product or service, address it in a way that is helpful. If they disagree with your mission statement, calmly explain your position. Trolling is really the only acceptable form of comment to delete.

I also thought the idea of a social media policy was interesting. I had heard of them before regarding what employees should post on their personal accounts, but never considered implementing one for the actual company accounts. I think this is smart, because as the article stated, it states a clear, streamlined message that will make it easier for people to use. Also, if multiple people have control of the account, it leads to a seamless transition of voices, which I think is important to the brand. Overall, it allows a company to experience the positives of collaborative journalism, while being equipped with the tools needed to handle the potential negatives.

 

The Future of Public Relations and Social Media

Despite the rise of “fake news”, the internet and social media are becoming increasingly valid sources for receiving news. This statement is not entirely new or surprising, but proposes interesting points about the future of news consumption, and consequently, the professions of public relations and journalism. Traditionally, public relations professionals would help to shape the media’s agenda by pitching stories to newspapers, magazines, or broadcast companies.  Journalists would then report those stories to the public. Of course, the practice of public relations was not journalists only source of information; however, this was PR professionals’ primary role. The rise of social media and the ability to instantly report or receive information skewed these roles.

Now, journalists appear to be relying less on public relations professionals to shape their stories and more on the people who are experiencing events in real time. A 2011 article from The Economist uses the example of Tunisian protests to demonstrate how the field is changing. When protests broke out, people using social media were able to post videos and get the story trending before the Arab news outlet Al Jazeera had gotten a chance to report on it. Although social media users were able to draw attention to the story and provide raw footage, the Al Jazeera reports were truly what propelled the story into a major one for the majority of people in that area.

The Economist article also suggests that forums, such as Storyful, may allow there to be even less news coverage in the future because they organize tweets into chronological order. I highly disagree with this. Although physical newsrooms are closing, the need for journalists will always exist. Although their role may change with the evolution of social media, journalists still have a higher skill set in the field than average Twitter users. First, it is their role to fill in the details of a story, and in turn, hold the influencers in a story accountable. Even if social media users are the first to break the news, it is highly unlikely that they will investigate further into what they are videotaping through interviews or research. Going a step further in the story, along with verifying whatever social media posts they use in their story, gives journalists and news organizations an edge by adding credibility to the story that is increasingly important in a time when fake news is rising. As Clay Shirky says in his article “Last Call” journalist need to expand their roles by becoming good with data, social media, and working with others. For these reasons, journalism is evolving, and what it entails may be growing, but the need for the profession will never go away.

The same goes for public relations. Even though the need for traditional PR may be decreasing, but the essential skill set will always be needed in the field, whether dealing with advocacy PR or social media PR. Brands, people, and other organizations cannot rely on people who simply know how to use social media. Writing and strategic communication skills are a major priority in maintaining good standing with the public. Overall, the roles the field may be changing but the need stays the same.