Seton Hall SAA to Begin Recruitment Process

NEWS RELEASE                                                              

March 28, 2017



Seton Hall Student Alumni Association to Begin Recruitment Process

SAA Seeks Eight New Members

SOUTH ORANGE, N.J.—The Student Alumni Association is looking for eight school spirited new members to join the organization. Each spring, SAA looks for members to replace its graduating seniors and enhance its presence on campus through event planning, networking, and educating the student body about the Pirate community. In time time leading up to recruitment, members will be highlighting their experiences in SAA on social media using the hashtag “#TheSAAWay.”

Core Facts

  • The application process is multistep. Applicants must attend an interest session, complete an application, interview, and go through a group process. Each of these steps is to assess how each member would fit into SAA’s team.
  • In previous years, there have been as many as 60 applicants.
  • SAA is a well-regarded group in the student advancement community. The Council for Advancement and Support of Education and Affiliated Student Advancement Programs (CASE ASAP) awarded SAA with Outstanding Organization in its district and Laura Tecza, President of SAA, with Outstanding Student Leader. CASE ASAP also recognized SAA’s hard work by choosing it to cohost this year’s annual conference in Columbus, OH.
  • SAA plans events on campus such as Bounce N Trounce, True Blue Month, Pirate’s Birthday, and Talk like a Pirate Day. In the previous year, it has beaten its records in these events with over 200,000 bounces at Bounce N Trounce, 800 thank you cards signed during True Blue Month, and over 1,500 students engaged throughout the year.
  • SAA is the keeper of Seton Hall’s favorite traditions like visiting Ms. Virginia, never stepping on the seal, and rubbing the Pirate’s foot for luck. It aims to preserve these traditions to connect students and alumni in a more personal way.


  • “We’ve been working to revamp our recruiting process so we’re eager to see the payoff once we get our applicant pool. We love being able to work with the highest quality of students who are involved in a wide variety of clubs and come from all majors.”- Walker Mondt, Vice President.
  • “SAA works hard to promote why they love their organization. Recruitment is an exciting time for our members to find other students who share their love for Seton Hall. This is especially true for our graduating seniors, who are essentially looking for people who will continue their legacy.” –Daniela Gloor, SAA Advisor.


Founded in 2005, the Student Alumni Association (SAA) is an undergraduate organization that works in partnership with Seton Hall’s Alumni Relations office. The group seeks to better the University community by fostering relationships between current students and graduates, fostering school spirit and educating undergraduate students about the benefits of a life-long relationship with Seton Hall University.

The Student Alumni Association creates dynamic campus programming to engage students, faculty, staff and alumni in its mission. SAA founded Spirit Week at Seton Hall, created Pirate Pandemonium, and works with the office of Alumni Relations on exclusive networking events for its members.

For more information, contact Jessie Stivers, Director of Member Relations at or 570-933-0558. For updates about SAA’s events and giveaways, follow us on Instagram, Twitter, and Facebook.


*** Although SAA is currently recruiting 8 new members, this was an assignment for class. For both the press release and the social media element, I made up the quotes. I’m sure, however, the sentiment within them would be echoed in actual quotes. ***


The End of an Era: Announcing Dr. Esteban’s Departure from Seton Hall

Campaign Goal

To pursue open communication with the Seton Hall community regarding Dr. Esteban’s departure to avoid confusion and frustration.

Target Audiences & Goals

Seton Hall students– To actively communicate with students about their concerns for Dr. Esteban leaving as to not allow them to feel abandoned or add to their frustrations with the university.

Seton Hall families– To assure parents that the state of the university is still in good standing and will continue to follow the upward path it is currently on.

Seton Hall alumni– To remind alumni of all the improvements Dr. Esteban made and ensure that they will continue to drive Seton Hall up in rankings with the help of their donations.

South Orange community– To give the community assurance that the university is still prospering and its culture will not change.


“A bittersweet moment- Dr. Esteban will make his next career move as Depaul University’s first lay president (link)” – geared at students

“Dr. Esteban is stepping down as President. Take a look at what your generosity helped him accomplish (link)” – geared toward alumni


Blog Posts

Post #1- Geared towards both parents and alumni

Written by Matthew Borowick- Interim VP of Advancement

The theme of the post would highlight the advancements that Seton Hall has made under President Esteban’s guidance and assure them that although President Esteban and David Bohan may be leaving, there is still strong leadership within the university and a solid foundation that will help it continue on its upward path.

Post #2- Geared towards students

Written by President Esteban

The tone of this post would be heartfelt and personal. Dr. Esteban could reminisce on some of his favorite moments here at SHU. He would explain his reasons for leaving, assuring that the quality of the university was in good hands and that he would always  be a pirate.

DePaul Announcement Live Tweet

Tweet #1- “Join us as Dr. Esteban discusses his new role as @DePaulUniveristy’s first lay preside here (link)”

Tweet #2- “William E. Bennett, Chair of DePaul’s Board of Trustees, sits down with Dr. Esteban to get to know Depaul’s new president.”

Tweet #3- “Dr. Esteban was drawn to DePaul for their Vincentian mission, one that hits home for him.”

Tweet #4- “Dr. Esteban and his wife came to America with a suitcase full of books. His motto? Work harder than everyone else.”

Tweet #5- “We’re excited for Dr. Esteban to start his journey in the windy city. Best of luck!”

Potential Issues

Question: Who will be the next president?

Answer: The university is starting the search for the new president. We will keep students as updated as possible during this time. For now, Dr. Mary Meehan will serve as the interim president.

Question: Is Dr. Esteban leaving to avoid some type of controversy?

Answer: No. The university is thriving thanks to the leadership of Dr. Esteban and will continue to do so. Dr. Esteban loves Seton Hall, however, DePaul is simply a better fit for him at this point in his life.

Question: What will happen to the projects Dr. Esteban started?

Answer: The welcome center, medical school, and other campus updates will continued as planned. The university still has strong leadership throughout various departments on campus and will all work for what is best for students.

Question: What about graduation?

Answer: Dr. Esteban does not leave until July 1st. Until that time, he will work to ensure that students are having the best experience possible. This includes working to solve graduation issues.

Question: Will the next president be a priest?

Answer: At this time we do not know that answer. We will review the best candidates for the position, both priest and lay, and decide based on who has the best qualifications.

Live Event

Title: Pirate for Life- Dr. Esteban Answers Your Questions

This event would take place on Facebook. When doing a live video, users can comment questions and the person doing the video can see them in real time. Dr. Esteban could be filmed in different places around campus, saying what he loves about them, and answer any questions about his departure.


Jessie Stivers and Olivia Eubanks

We chose April the Giraffe as our topic for the interviews. Last Thursday, the Animal Adventure Park in New York set up a Giraffe Cam, a live video stream of one of their giraffes, April, who was said to be expected to give birth “at any minute.”Initially, the videos stream received some critique from animal activists and was temporarily taken down. As of Sunday, however, the video is back up and almost a week from the time it was originally posted, there is still no baby. The live stream spread to Facebook, with many people buzzing about when April might give birth. As I write this post, there are over 80,000 viewers tuned in, anxiously awaiting April’s calf. We chose April as our topic because it is light and fun but still relevant because it started over social media and people are talking about it both in person and on various forms of social media.

We asked each participant 3-4 questions, depending on how the conversation went. We thought that the following 4 questions would allow us to get a good idea of how the interviewees were feeling about April’s labor process being streamed.

  1. Do you know about April the Giraffe?
  2. What was your initial reaction to the video?
  3. When do you think April will give birth? Or do you think it’s a scam?
  4. How often are you checking in on April?

The hashtag that accompanied all live interviews was #whenisaprilgivingbirth because after six days, we thought the question was pretty pressing.


#whenisaprilgivingbirth Students Wait (Not So) Patiently for the Arrival of a Baby Giraffe

Since Animal Adventure Park’s February 23rd live stream of April, a pregnant giraffe showing signs of labor, thousands of viewers are glued to their computer screens in anticipation. When it was originally posted, the caption teased that the birth would happen “any minute now.” It has been six days since then, and still no giraffe calf. Social media is buzzing over the much awaited baby, but we decided to talk to Seton Hall students about their feelings on the topic.

While some are interested in finding out when the baby will come, they have to admit that it’s a bit lackluster. Most of the video is April “just walking around.”

Others are confident that April will pull through and that the birth will be worth the wait and are actively checking in. “I tune into the video every time I scroll past it on my Facebook feed- which is actually a lot!” – Michelle

Some people really feel for April. When asked about when they think April might have her baby Megan answered “Hopefully pretty soon. It seems miserable to be in labor for 3 days.”

All in all, the feelings of April here on campus are pretty positive. Be it an escape from studying for midterms or a genuine interest in giraffes, everyone is anxiously waiting for April and her baby!

Mobile Reporting

Mobile reporting refers to a recent type of reporting in which a journalist uses a cell phone to report about a story on the go. Mobile reporting is great for when a story revolves around an event that is happening. The journalist can actually be a part of the event and get a first hand account of what is happening, allowing them to give a more authentic story. Journalists can use this to gain attention for their own personal brand. Professional news outlets can also take advantage of this because they are able to add to and update a story as it is happening. News agencies who take advantage of this method are already ahead, because readers or viewers no longer need to go to the nightly news or next day’s paper to receive the newest version of the event. Mobile reporting is easy to access because it requires technology that most people already have. All that is necessary is a cell phone, or perhaps tablet or laptop, and a knowledge of all aspects of social media, including posting a video or picture or use of hashtags. Overall, mobile reporting is just one example of how journalism and PR are changing with the arrival of social media and technology. As we discussed in previous classes, the basic skills are still the same, just updated to fit the medium.

#SHUTransition: How a Live Chat Can Lead to Open Communication

This past week, the class completed a Twitter Live Chat regarding Dr. Esteban stepping down as president. So far, a single email has been sent to the Seton Hall community, along with one tweet from the school’s account. Meanwhile, DePaul University, the school that Dr. Esteban will be president of after Seton Hall, has already released a video interviewing him about the position. With graduation being changed, an OCR report being released, and the university being in the middle of major projects, the news has left many people feeling either slighted or just down right confused. There are even rumors swirling that current Governor Chris Christie is in the running to take Dr. Esteban’s place. During the chat, we were asked various questions regarding SHU’s communication strategy on the matter and ways that they may be able to avoid rumors and minimize negative feelings. I suggested more open communication, perhaps mimicking DePaul’s video. A letter from Dr. Esteban himself, explaining the career move, would have been much more personal and probably would have left less like he was abandoning ship.

Seton Hall even tweeted me back! #embarrassing

Here are a few of my favorite ideas from my classmates.

I work in admissions as well and was at this meeting. While we were all buzzing a bit about the news, especially with a large open house coming up, any doubts we had in our mind about Dr. Esteban leaving were immediately eased. Alyssa McCloud, VP of admissions told us in simple terms that Dr. Esteban’s daughter is doing her residency in Chicago and actually just got engaged there too. Aside from DePaul being a larger university and frankly, offering more money, the family aspect was the driving factor of his decision. If this was explained in a letter from the president, I think many people would understand, and actually be happy for him.

DePaul offered a video with Dr. Esteban that was made completely public and apparently came out before Seton Hall released any kind of statement. Seton Hall sent an email from a member of the Board of Regents and posted an article on their website about Dr. Esteban’s leaving. It seems as if the DePaul community already has a more personal, caring relationship than Seton Hall. If Seton Hall had coordinated their announcement with DePaul’s and had Dr. Esteban make the announcement, whether through writing, video, or press conference, this negative sentiment could have been avoided.

See the rest of the tweets from the #SHUTransition Live Chat here!


Overall, I thought that the live chat was a great way to discuss this issue. It worked almost as a class discussion because we were all able to bounce ideas off of each other and build from the best ones. I could definitely see how this would be beneficial to companies who want to get genuine feedback from their consumers while having an open discussion.



My Favorite Fashion Blogs

Brighton The Day – I love this blog because it’s visual content is fresh and airy and it’s written content is relatable and conversational. Of the three blogs I’ve listed, Brighton the day definitely has the most attainable style, but I love how she can make the everyday wear look luxurious.Image result for brighton the day

Atlantic-Pacific – I first found this blogger on Instagram. I love her posts because they’re a bit more glamorous and editorial than other lifestyle blogs.

Image result for atlantic pacific

Classy Girls Wear Pearls – I’m OBSESSED with Sarah Vickers and Kiel James Patrick on Instagram because they look like they’re straight out of a New England preppy fairy tale. (Check out this wedding!) Vickers’ personal style, which is evident on her blog, reminds me so much of Jackie Kennedy.Image result for sarah vickers wedding dress

The Value of a Blog

Dr. Esteban,

As part of our PR plan, I would like to implement a blog on Seton Hall and its relation to issues of higher education, which you will write and update. I understand that there may be some apprehension on starting a blog. Often, they can have a connotation of not being a true source of news or just a fancy space to air your opinions. This stereotype, however, is one of the past. Bloggers are becoming huge influencers in nearly all markets, as journalists and the public alike are increasingly turning to their posts as a trusted source.

Consider for a moment the realm of social media. Surely, you can recognize the value in being able to communicate to your publics instantly and directly, and in a space where you can receive feedback in return. Essentially, a blog is the same thing. Any share space in which each post has a headline and body including links and photos, is in reverse chronological order, and allows readers to comment is considered a blog.

This comparison may leave you wondering “why a blog” on top of the social media you are already a part of. Aside from the obvious advantage of being able to communicate in more than 140 characters or a single picture, blogs are a great way of building trust among your public and gaining exposure, both for the organization and yourself. These benefits are some of the fundamentals of public relations, making blogs a strategic tool for the field.

First, blogs are a more personal means of communications. Rather than relying on a standard press release from Seton Hall as an organization, journalists can receive your own personal perspective. Journalists greatly appreciate this, as it makes for a much more interesting story, meaning they are more likely to write about Seton Hall in articles either directly or as a reference on a relevant subject. In addition, a new sect of public relations is rising due to the increasing popularity of social media. Publics no longer rely solely on traditional media to form their opinions of an organization. Seton Hall can be seen as stoic and distant if you were to not engage in the blogging world, which is extremely detrimental to an organization whose focus is people. As we know, emotions can run high when dealing with things like tuition, graduation, or housing. A blog can be your source to show empathy towards students and their families, while still controlling the message that gets across.

A blog would also be instrumental in propelling you and Seton Hall as leaders on issues in higher education. The blog would not have to be reactive in addressing problems people may be having with Seton Hall, but a forum of opinions on higher education and a showcase of areas in which Seton Hall shines as well.

Our firm is happy to help you implement this tactic. In an ever-changing media climate, we strongly feel that you will simply fall behind. A blog is a wonderful opportunity for two-way communication among you and your publics and can bring crucial benefits to the Seton Hall community. Go Pirates!

For reference, here are 3 other blogs from university presidents that embody our vision for the blog.

Pace University

University of Washington

George Mason University